About us

Making the fashion industry more sustainable, less harmful.

The fashion industry is often polluting, not sustainable and harmful. We believe that it doesn't have to be.

Our mission is to make the fashion industry more sustainable, less harmful.

At Liberality it starts with good material, continues with good design and carries through with respect for human and nature. All with the philosophy that the people and the planet deserve better.

Quality. Sustainable. Fair.
Because we care!

Our supplier’s objective is to guarantee a decent salary, higher than the current legal minimum, for all their workers.

We make sure all our suppliers pay their employees fairly and treat them well.

Together we will change unsustainable behaviour as we, all know, the path towards a truly sustainable world is still a long one.

The scarcity of organic cotton field, the abundant use of water in the t-shirt manufacturing process, the overconsumption of textiles connected with “fast fashion”. The lack of used clothing collection initiatives to promote transportation of textiles is complex challenges that do not yet all have a simple answer.

It is only together, from cooperative agriculture through to the end consumer, through brand, distributors and factories, that we will be able to move towards a better world.

At Liberality, we do everything we can to give you a high-quality fair product for a fair price.

“We do not inherit the Earth from our ancestors; we borrow it from our children.”

- Native American Proverb

100% Organic Cotton

Growing conventional cotton is polluting. While only 2% of the world’s arable land is used for cotton, those same plantations use more than 16% of all the pesticides that are being used, worldwide!

Organic cotton is the only alternative that severely limits the use of chemical products in favour of organic or natural fertilisers or pesticides.

That's why we use 100% organic cotton only.